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Now What Now?! — April Fools!
It’s come as a big surprise, but today Edel Records offer a select few of you a chance to hear then new Deep Purple album, Now What?! in an exclusive world wide web streaming event.
Marking a new first in internet activity for the band, one lucky person in each time zone will get a chance to hear the new album stream at 12 pm your local time via the record company. The link will only show until the lucky person in each time zone has found it. Happy hunting folks!
For those of you who miss this, there will also be an exclusive online event later in the evening where the band will perform the whole album in its entirety live. This link will become available later in the day.
Naturally, we at The Highway Star are very excited about all this new fangled Purple promotion. Do enjoy! 🙂
NOW What?! has been produced by Bob Ezrin, one of the most important rock producers of all time (Pink Floyd, Alice Cooper, Kiss and many others) it features 11 new songs. It was recorded with no musical rules… and it shows a modern and fresh production… to the point that Deep ?urp!e have never sounded so close to the spirit of the 70s in the last 20 years as they do NOW. The record has the excellence and elegance of „Perfect Strangers“ and the wild freedom of Made in Japan.
It will also be released as a limited edition with a bonus DVD featuring the band discussing the new album and one bonus studio cover version. It will be released as double vinyl LP and will be released in the UK on April 29th. Worldwide release dates can be found at www.deeppurple-nowwhat.com which will be updated daily with news, lyrics, photos & more.
Unauthorized copying, while sometimes necessary, is never as good as the real thing
APRIL FOOLS TO YOU TO!!!!!!!!!
How dumb do you think we are?????
CheerZ?!
April 1st, 2013 at 00:46Happy Easter and nice try with the April Fools Day gee-up.
Cheers
April 1st, 2013 at 00:48John
You must check all time zones yourself before posting April Fools jokes. It’s not April 1st here yet. Ha! 🙂
April 1st, 2013 at 00:48Starting a little early for us in North America……………………….Happy 4/1
April 1st, 2013 at 02:01Hey, is this your most creative, clever and subtle April Fool’s prank ever? Well done chaps! The worldwide web streaming event would indeed be brilliant promotion and it would be so cool to hear the band perform the entire album live… way to go! Methinks Purple’s manager Bruce Payne should enlist the Highway Star team to assist with the band’s album promo.
April 1st, 2013 at 02:01sounds suspect with the date and all?
April 1st, 2013 at 04:14Cool, guys! What you really didn’t mention the band would perfome the album live from Mars and then from Venus.
April 1st, 2013 at 04:29Too bad it’s the first of April today.
April 1st, 2013 at 06:25happy april fool’s day 🙂
April 1st, 2013 at 06:36Fortunately, I’ll be at work today so will have to miss out on this once-in-a-year very amusing promotion!
April 1st, 2013 at 06:42So what’s the bonus studio cover version? A new version of an old song?
April 1st, 2013 at 07:38Ummm, what day is it?
April 1st, 2013 at 09:111st april 🙂 ha ha
April 1st, 2013 at 09:11nice joke 🙂
April 1st, 2013 at 09:14Hopefully this show is to be downloaded soon?
Not like the Bananas stream of way back that only recently appeared on YouTube?
April 1st, 2013 at 09:16C’mon!!!!!!!!!!!!!
April 1st, 2013 at 09:22APRIL FOOLS?!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Oh damn, it is april fools day!!!!
April 1st, 2013 at 09:27hahahaha
April 1st, 2013 at 10:04Well, I,m the lucky one cause I found it in Weirdistan – it’s the hidden 12th song called “April Fool”!!!
April 1st, 2013 at 10:11No link here, now what?
April 1st, 2013 at 10:23This must be this years April fools joke!
April 1st, 2013 at 10:27April fools! Nice one lads
April 1st, 2013 at 11:11April Fools?!
April 1st, 2013 at 11:13Is it 1st April joke? 🙂
April 1st, 2013 at 11:54April Fools Day 🙂
April 1st, 2013 at 12:11Yeah, right 😉 Now, What’s todays date again…?
April 1st, 2013 at 12:12Yeeeeeooooowwwwwwwwww!!!!
April 1st, 2013 at 12:33Happy Fool Day 🙂
April 1st, 2013 at 13:44April. Fools
April 1st, 2013 at 14:19Oh yes, but of course …
April 1st, 2013 at 15:26Today, april 1th ??
April 1st, 2013 at 16:01Doh it’s April the bloody first isn’t it ?!
April 1st, 2013 at 16:32Nasty April Fool’s joke 🙁
April 1st, 2013 at 16:45Weren’t they 24 new songs?
April 1st, 2013 at 17:23Good joke!
April 1st, 2013 at 17:34lol
April 1st, 2013 at 18:33Ah, there it is the traditional April 1st joke! 🙂
April 1st, 2013 at 19:10Nice one! I’m looking forward to next year’s.
April Fools!
April 1st, 2013 at 19:14Nice one.
Hello,
I was wondering where the link of the live performance will be posted, will it be a new message on the front page?
Thank you!
April 1st, 2013 at 19:27This is a joke!
April 1st, 2013 at 20:04April Fool?!?
April 1st, 2013 at 20:54As it’s April 1st, me thinks this could be a wind-up.
Brilliant! Had me going for a couple of hours
April 1st, 2013 at 20:56April is the bonus cover song mixed with Fools . Got it?
April 1st, 2013 at 21:09Aprilfools
now what?!
You got me on this one. I was really excited and then I realized what day it was. Good one.
April 1st, 2013 at 21:55April Fools joke
April 1st, 2013 at 22:16Tsk, tsk, worst April Fools day prank by the Highway Star gang…. ever 😉
April 1st, 2013 at 22:16I am one of the lucky persons that heard the album. They played 12 songs. The 12nd was the cover bonus track and, actually, they are covering themselves. It’s like a mash up of Deep Purple’s April and Deep Purple’s Fools.
\o/
April 1st, 2013 at 22:20Tried to figure it out, finding the link, abacadabra, without succes.
Have to wait for the next step : what THWS announced : “there will also be an exclusive online event later in the evening where the band will perform the whole album in its entirety live. This link will become available later in the day.” But where and when ????
Abacadabra so far ………….
I’ll wait …………………..
April 1st, 2013 at 22:24April Fools!!
April 1st, 2013 at 22:45Also, Ritchie Blackmore will sit in with the band – on bass!
April Fool’s, right?
April 1st, 2013 at 22:57The traditional April Fools from this webpage… lol, well done!
April 1st, 2013 at 23:04not falling for this one?!?!?!
April 1st, 2013 at 23:41April Fools!!!!!! Hahaha
April 1st, 2013 at 23:48You got me.
April 2nd, 2013 at 01:07Ha ha. Not funny. Well, OK. It was sort of funny. But, really, the label needs to start working on something to get the word out about this album. Fast!
April 2nd, 2013 at 01:36yoooooou fool no oooone
April 2nd, 2013 at 02:41OK after reading some of the posts, my question @ #1 was answered….
CheerZ?!
April 2nd, 2013 at 03:34Jim @ 50 – Yes indeed, as some fans already know, Blackmore has played bass before with them, & a good job he did also. Isn’t it on the WDWTWA album bonus tracks! It’s a great jam that, I love it!
April 2nd, 2013 at 06:45i wish they could play the new stuff 🙁 ,this will be like a dream-playing 8 songs from the new album- but we know it is impossible ,they dont play new stuff anymore……:(
April 2nd, 2013 at 10:25we’ll get 2-3 songs if we are lucky.
We must not expect too much.Thanks for the excellent 45 years.
deep purple forever……..
i wish they could play the new stuff 🙁 ,this will be like a dream-playing 8 songs from the new album- but we know it is impossible ,they dont play new stuff anymore……:(
April 2nd, 2013 at 10:26we’ll get 2-3 songs if we are lucky.
We must not expect too much.Thanks for the glorious 45 years.
deep purple forever……..
Ohh!, mi gozo en un pozo, as we say here in Spain…
Should have reckoned aprilfools, watching spoongebob and all…
keep waiting, what else.
April 2nd, 2013 at 11:05Well, they bloody ought to do something like this!!!!
Alissa, dont remember you here.
April 2nd, 2013 at 11:42Je oogt als een monument van een vrouw, if you know what I mean : )
http://www.youtube.com/watch?v=SUT_lsdV3o4
Oh the pain on the banjo player’s face….
Peace,
April 2nd, 2013 at 13:03Ted
“Who Do We Think We Are”??!!! No wonder they had a track from “Fireball” entitled “Fools”.
April 2nd, 2013 at 13:34Oh boy, they fooled me ! Neven for second I realised it was April 1st, oh oh oh 😉
April 2nd, 2013 at 17:49“We won’t be fooled again…..OH NO!”
April 11th, 2013 at 16:50