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Putting the deep back into Deep Purple

Bob Ezrin gave a keynote interview on Saturday, March 23, at the Canadian Music Week in Toronto and told the story of how he got to be the producer of Now what?!: I wasn’t really thrilled with the idea because I didn’t want to be pegged as ‘the guy who does old people,’ so I […]

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Location, location

If you’re in Berlin and want to have your own ‘Abbey Road moment’, location of the very atmospheric ‘antique lamppost’ shot from the Now what?! promo shoot has been identified as the corner of Schlesische Straße and Skalitzer Straße. The shot in question appears to have been taken from the upper level of the Schlesisches […]

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Photoshoot in Berlin

Behind the scenes video from the promo photoshoot for the new album. (watch inside)

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More samples from Now what?!

Update (Mar 26): it appears that the recording has been removed from the radio station’s website. Argentinian radio station Vorterix has broadcasted a 13 minute preview of Now what?! with a lot more music than what we have been exposed before. You have to mentally tune out the DJs babbling all over the music, but […]

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Hell to Pay

Edel/earMUSIC has made available a second preview clip from Now What?! — Hell to Pay. Well, sort of “available”. They really screwed the pooch on this one as the video is actually not available in many countries, including such major Purple markets as UK, Germany and Canada. Go try your luck, or if it doesn’t […]

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Now what?! — first review

Jens Johansson and Timo Kotipelto of Finnish/Swedish metal band Stratovarius provide us with the first (to our knowledge) public review of Now what?! Que lots of Nordic restraint.

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Heartbreak Hotel… and everything changed!

Now what?! promotional campaign is upon us and Big Ian spoke to Noisecreep. He talked about Bob Ezrin, garage bands, Cliff Bennett, Rock’n’Roll HoF, congregational euphoria, and his most memorable show. Bob Ezrin, huh? Not too shabby. Between you and me [laughs], because this is just like us sitting in a bar or something, the […]

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Now what?! track list and artwork

The track list for Now what?! has been released: A Simple Song Weirdistan Out Of Hand Hell To Pay Body Line Above And Beyond Blood From A Stone Uncommon Man Après Vous All The Time In The World Vincent Price The above track list will be featured on regular CD. Additional editions include: Limited edition […]

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All The Time in The World

For all those who have missed the song on the radio, Deep Purple’s record labe has posted All The Time in The World. Bear in mind that this is the radio edit, i.e. version of the song intentionally made to sound as much commercial as possible by shortening the solos, instrumental breaks, and/or altering the mix.

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Snippets of new single

In case you can’t wait until Monday, audio snippets of the new Deep Purple single have been posted of a French site qobuz.com (click on ‘ecouter’ to listen). Thanks to Martin and everybody else who reported this.

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